NEW ‘DARK KNIGHT’ POSTER HITS WEB
Viral campaign leads to unveiling of fresh, creepy image
By Rickey Purdin
Posted December 4, 2007 6:20 PM
Since production began on “The Dark Knight,” director Christopher Nolan’s follow-up to the wildly successful “Batman Begins,” Warner Bros. has kept eager fans online neck-deep in a viral marketing campaign. The newest leg of that hyper-involved real-world game ended with an all-new poster image for “Dark Knight,” which hits theaters July 18, 2008.
Clearly tied to the film’s lead villain, the Joker (played by Heath Ledger), the poster has already begun popping up all over online.
For more on the viral campaign, check out whysoserious.com!